500 High-Intent Leads in 90 Days for a High-Ticket Landscaping Business
$118 
Cost Per Conversion
4.49%
Click-Through Rate (CTR)
$2.97
Avg. CPC
500
Form submissions & calls
Campaign Overview
In Q2 2025, QliqQliq partnered with a high-ticket B2C service provider seeking to revamp its underperforming Google Ads program. The client's sales process was high-value but low-volume — meaning every lead mattered, and inefficiencies in the funnel were directly impacting revenue. With rising ad costs, lack of conversion visibility, and stale campaign structures, the brand’s digital acquisition strategy had hit a ceiling.
QliqQliq’s mandate was clear: generate a consistent stream of qualified leads at a sustainable cost, all while preparing the account to scale profitably.
500
Form submissions & calls
Based on 100+ reviews
The Challenge
Before engaging QliqQliq, the client was experiencing:
📉 High CPL: Over $180 per lead on average
🧩 Inefficient keyword targeting: Broad match terms wasted spend
💤 Stale creatives: Low click-through rates and ad fatigue
🤷♂️ Minimal conversion tracking: No feedback loop for optimization
❌ No strategic dayparting or geo-filtering
QliqQliq’s Approach
We rebuilt the client’s PPC foundation with data-backed precision and growth-ready infrastructure.
1. ✳️ Strategic Account Restructure
Segmented keywords by intent (commercial, navigational, competitor)
Grouped campaigns by funnel stage and service category
Added 1,000+ negative keywords to stop waste instantly
2. ✍️ CTR-Driven Ad Creative
Developed 15+ ad variants in Responsive Search Ads
CTR increased to 4.49% (well above industry avg)
Focused on urgency, credibility, and value triggers
3. 📍 Geo & Schedule Optimization
Identified high-CPL regions and excluded them
Applied dayparting to focus on high-conversion hours
Result: Better impression share during peak buyer intent windows
4. 📈 Landing Page CRO
Built campaign-specific landing pages
Added trust seals, frictionless forms, and urgency banners
Scroll tracking + A/B tests improved bounce and time-on-site
5. 🎯 Conversion Feedback Loop
Enabled call tracking, form tracking, and CRM integration
Qualified leads tagged for quality scoring
Weekly optimization sprints based on lead feedback
Results (April 1 – June 30, 2025)
To do this, we implemented a full-funnel rebuild across the paid search landscape:
⚙️ Architected a performance-ready Google Ads account designed for scale, clarity, and continuous optimization.
📌 Laser-targeted high-intent keywords to attract leads with buying intent — not just traffic.
🎯 Engineered ad creative to maximize CTR, improve Quality Scores, and differentiate from commoditized competitors.
🧪 Tested and refined landing pages to increase conversion rates while feeding real-time behavioral data back into the campaign.
📞 Deployed end-to-end conversion tracking — from ad click to phone call or form submission — enabling precise campaign steering.
🧭 Optimized geo-targeting and dayparting, ensuring budget was focused where and when the best leads converted.
The result? Within 90 days, we delivered nearly 500 high-intent conversions, dropped the cost per lead by over 34%, and created a repeatable system the client could confidently reinvest in.
This wasn’t a traffic play — it was a pipeline activation strategy built to convert, scale, and pay for itself quickly.
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