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Pay-per-click (PPC) marketing is one of the most effective forms of digital advertising. Advertisers pay a fee only when someone clicks on their ad. It’s purchasing clicks to your website as opposed to using earned media to get them.
This pay-per-click model lets businesses target their customers with laser-focused precision and highly relevant messaging. At QliqQliq, we believe PPC is a powerful opportunity to bring measurable success. We’ve found that through custom online marketing strategies, we can achieve an impressive average ROI of 20:1 for our clients.
This is a great example of the true power that PPC has to drive meaningful actions and real-life results.
PPC advertising, or pay-per-click marketing, is an online advertising model where advertisers bid on keywords to show ads on search engines and other online platforms. Google Ads is available for all types of businesses.
It is integral to the success of everyone from the mom-and-pop shops to the Fortune 500 companies. With PPC, you have to give each keyword a match type, essentially deciding what search queries will cause your ad to show.
Advertisers can hone in on their ideal audience with maximum precision thanks to seven available match types. These are Exact, Exact (Close Variant), Phrase, Phrase (Close Variant), Broad, Broad Match Modifier, and Negative.
This flexibility in keyword targeting is what keeps ads relevant, timely and impactful—driving greater engagement and better results.
The nuts and bolts of PPC marketing are pretty straightforward; you bid on keywords that matter to your business’ target market. Advertisers have no other choice than to rely on tools like Google’s Keyword Planner to determine starting bids and budgets.
This data-driven approach also enables businesses to be smarter with their resources. When potential customers search for terms that match those chosen keywords, the ads show up at the top of SERPs.
In order to increase local search visibility, Google Ads makes it necessary to link a Google My Business account to it. Don’t forget that other platforms, such as Microsoft Advertising, with its 137 million unique monthly desktop searchers, make a big difference, too.
Staying updated with PPC news and practices, as covered by sources like Search Engine Land since 2006, is vital for optimizing campaigns.
PPC occupies a prominent place in the advertising ecosystem—it provides businesses of all sizes with the fastest path to appearing on the market stage. Here at QliqQliq, we’ve seen just how transformative PPC can be.
It’s resulted in a 400% average increase in leads and has produced well over 810,000 leads! This is especially important for SMEs seeking to increase their brand visibility in competitive markets.
PPC campaigns, done right, turn traffic into customers in a most efficient way. Backed by a 95% retention rate, our unique approach has been successful for more than 1,000 businesses.
When used strategically, PPC can help you get the most out of your advertising budget. This results in tremendous growth and exceptional return on investment.
PPC Advertising excels at the quickness with which it brings results. While with many other digital marketing strategies, you are creating your audience over a period of time, with PPC you’ll receive instant traffic and visibility. With a few clicks, some research, and effective copywriting, your campaign can be live and reaching potential customers, even if you’re just starting and feel a decade behind competitors.
This rapid setup means your ads can appear in front of millions of varied users daily, capturing a wide audience. At QliqQliq, we know the difference that a powerful PPC campaign can make. We’ve seen clients realize as much as a 400% increase in leads by harnessing this immediate visibility.
We build ads that get clicks but more importantly, we get the clicks that become customers. That way, you know every dollar you spend is driving growth in a measurable way.
One of the most powerful aspects of PPC is its laser-focused targeting. Reach the exact keywords that your perfect customers are looking for. In this manner, your ads will show up at the appropriate place and time. That level of precision also ensures that you’re not wasting budget on viewers who aren’t interested, but rather targeting the audiences most likely to take action.
With over 3.5 billion searches each day, your ads can target a huge, highly diverse audience. This potential greatly increases your market reach. Here at QliqQliq, our savvy team executes these strategies on platforms such as Google Ads and Facebook.
We specialize in reaching the audiences that are most relevant and valuable to our clients. In fact, our targeted approach has produced more than 810,000 leads for our clients. This kind of success is a testament to the fact that truly accurate audience targeting leads to measurable business outcomes.
PPC advertising provides a level of transparency and accountability that few, if any, other marketing strategies can provide. Smart platforms like Google Ads provide you with a straightforward view of your investment. They also make crystal clear how much money you’re spending and what kind of returns you’re seeing.
This level of transparency also makes it super easy to defend your budget to decision-makers and prove the value of your marketing initiatives. Tools like Google Analytics make this easy, giving you the ability to track metrics like your click-through rate and your conversion rate.
There are ways to track users’ journeys through the funnel. This is all made possible thanks to multi-touch attribution modeling, which provides an amazing accuracy rate of 95%. This level of tracking means you can measure how effective your campaigns are, and tweak strategies to get the most return on investment.
At QliqQliq, our commitment to measurable results has helped us achieve an average ROI of 20:1 for our clients, cementing our reputation as leaders in digital marketing.
Building a successful PPC strategy back at QliqQliq takes an understanding of some of the core components. These are core to producing real results and growing businesses in an increasingly digital world. So, let’s explore these core components of a PPC strategy.
Keyword research is the foundation of any successful PPC campaign. With tools such as Google’s Keyword Planner, we identify the terms that connect best with our ideal customers. For a campaign focused on “Coffee Tables” as a subject, for instance, choosing only the most high-intent keywords means that ads only show to people who matter.
By improving audience targeting through PPC, we can zero in on the users who are actively looking for these products. This meticulous approach allows us to tailor our campaigns effectively, ensuring maximum reach and engagement.
With so much competition, creating compelling and visually appealing ads is critical for grabbing attention. Here at QliqQliq, we’re more than happy to craft ads that get right to the point. That’s our objective—to get these viewers to convert.
Platforms like Google Ads and Microsoft Advertising offer powerful options, such as Display Network campaigns, which utilize image ads across various devices. Utilizing these tools, our team creates ads that demand attention and effectively reach desktop and mobile users.
We also develop compelling ad creatives that grab audience attention. Our strategic creative lays out our clients’ products and services in the positive light they deserve.
A well-optimized landing page is the most important factor to converting clicks into customers. Your desirable layout and call-to-action on the landing page needs to create a good user experience. That harmony will steer visitors toward the action you want them to take.
At QliqQliq, we employ ongoing testing and optimization techniques, such as evaluating performance data on a weekly or bi-weekly basis. By taking this approach, we allow ourselves to make informed, data-driven adjustments that further improve user experience and boost conversion rates.
For example, developing custom lists for a new subscription-based offering means that subsequent targeted marketing campaigns will be more relevant and timely.
Smart budgeting and bidding is key to getting the most ROI out of your PPC campaigns. It is our team’s job to use the latest techniques to spend budgets efficiently and optimize bids on the fly.
Through an in-depth look at market trends and client objectives, we craft thoughtful strategies that maximize the value of every dollar spent on ads. We manage campaigns across Google’s platform and Microsoft’s Bing Network, which is home to 137 million unique desktop searchers.
Our proprietary approach is constantly fueled by data and results-oriented. This is the only way we can ensure our clients get real results for their money.
There are many important steps to launching a PPC campaign that guarantee you go down the successful route. At QliqQliq, we’ve honed our process over the years to provide results you can see. Through years of experience, we’ve learned how to drive some pretty incredible results.
Our approach isn’t just focused on driving clicks, but rather driving customers from those clicks. Here’s what we do, step-by-step.
The very first step to launching a successful PPC campaign is defining what you want to achieve. Take the time to set your goals. Is it to improve brand awareness, generate more traffic to your website, or make more sales, for example?
Establishing these goals will guide your campaign structure, from selecting keyword themes to creating individual campaigns, ensuring every effort aligns with your overall strategy. With a clear aim, you can measure success, adjust approaches, and ensure your PPC efforts contribute directly to your business’s bottom line.
For instance, QliqQliq has assisted clients with a 400% average lift in leads by matching goals with focused strategies.
Choosing the right platforms is essential to getting the most reach and effectiveness out of your PPC campaign. Platforms such as Google Ads and their Display Network provide enormous opportunities to reach potential customers.
The potential reach of the Display Network is enormous – millions of sites have signed up to show Google ads. This gives advertisers the ability to run campaigns specifically targeted to image ads and still reach tons of people effectively.
Choosing platforms that cater to your target audience’s preferences will greatly improve your campaign’s performance. Responsive ads on Google and Facebook also automatically change their format depending on where they’re shown. This way they always look stunning and captivate users in a powerful way.
Developing ads that resonate with your target audience, get them to stop scrolling and take action, is an art. You’re going to want to create ad copies that will captivate searchers and be tailored for desktop and mobile searches.
That means producing just a single iteration of the ad copy that formats to fit both devices, ensuring you get the most bang for your buck. Think about using advanced strategies such as bid modifiers to make the most of your budget.
For example, if the bid is $1.00 CAD and the mobile bid modifier is set to -50%, the bid on mobile devices becomes $0.50 CAD. This smart change in strategy is key to efficiently reaching your audience at the right time without breaking the bank.
Closely monitoring your campaigns and adjusting where needed is crucial to ongoing success. Monitor performance metrics regularly and ensure account settings by going to “Account Settings” and “Linked accounts.
This guarantees that every connection is live, and every campaign is right on track. For example, in subscription-based models, making audiences of your “thank you” page can enable you to better target and nurture potential subscribers through the marketing funnel.
One as short as 30 days and another as long as 60 days, allowing you to hit users with laser focus based on when they visited your site.
When done right, pay-per-click (PPC) marketing is a complete game changer for any business—which is why at QliqQliq, we have the expertise to unlock its full potential. Our method is based on data and proven results, making sure each campaign we manage produces quantifiable success. With an average ROI of 20:1, it’s clear that our custom online marketing strategies are effective.
Now we can take a step back and look at how we optimize and analyze PPC campaigns to achieve these types of results.
Measuring key performance metrics is key to determining what is working and what isn’t with your PPC campaigns. Make sure you’re tracking your CTR every day. It also shows you how well your ads are resonating with your target audience.
The higher your Quality Score, the more you’ll save. This further improves your ad positions, providing you with a considerable competitive edge in the PPC battlefield. Or use DashThis to automatically combine TikTok Ads, LinkedIn Ads, and all your other PPC platforms into one easy-to-read dashboard.
This allows you to see all of your data in one easily-accessible place. Filling in the gaps with this all-encompassing perspective empowers marketers to act on smarter, more agile, real-time decisions.
A/B testing, known as split testing, allows you to test two iterations of an ad or landing page against each other. This approach allows you to test and see which version is more effective.
At QliqQliq, this practice is the foundation of our strategy. Most importantly, it allows us to optimize that data and maximize the efficiency of campaigns. Let’s run experiments with different ad copy, images and call-to-action buttons.
By doing so, you’ll be helping us determine what most resonates with our audience. Continual optimization is what truly separates the best from the rest. It’s an essential part of the process for PPC analysis mastery.
Investing in sophisticated data analytics tools is the other cornerstone of our approach. Predictive and prescriptive analytics are all the rage now. Once you have the right tools, you can start to truly realize their potential.
By knowing and tracking paid search metrics, marketers can monitor what’s working and what’s not, and make in-the-moment changes to optimize any campaign’s success. According to HubSpot’s 2024 State of Sales report, this is an alarming trend.
Only 59% of sales reps feel their marketing team’s leads are high quality. This further underscores the need to approach your analytics to make sure the leads you’re generating are truly high-value. Analyzing the PPC efforts of competitors also gives us the kind of intelligence that helps our campaigns stay one step ahead in the competitive landscape.
Here at QliqQliq, we know that choosing the best platforms for pay-per-click (PPC) advertising is key to driving measurable success. With our extensive experience in digital marketing, we’ve crafted strategies that yield significant returns, like achieving an average ROI of 20:1 for our clients.
Here’s what you need to know about the leading platforms for PPC advertising.
When it comes to the leading platforms for PPC advertising, Google Ads is the 800-pound gorilla in the room. Being the largest PPC platform on the planet, it has 28% market share. This platform is unmatched at delivering your message to users actively in the market to find it.
It’s also a great choice for small businesses just getting started or established businesses. Google Ads offers three basic ad formats: search ads, display (image) ads, and video ads, catering to various advertising needs.
Twitch is another niche platform that is gaining traction in the PPC advertising world with more daily viewers than CNN or MSNBC. With 81% of its audience being men aged 18-34, Twitch has some big opportunities for advertisers targeting this demographic.
Launched in 2002, LinkedIn is the seasoned veteran of the B2B advertising landscape. It offers companies of all sizes an underappreciated yet dynamic and tried-and-true channel to engage with professionals.
Amazon Ads, launched as Amazon Marketing Services in 2016, has been on a meteoric rise in adoption, particularly from e-commerce brands. Its growth is a testament to how well it helps marketers connect with the consumers most ready to buy.
Lastly, Snapchat, with users spending an average of 30 minutes daily, excels as a mobile advertising platform, ideal for reaching younger demographics on-the-go.
However, every PPC platform offers unique capabilities that speak to different advertising objectives. Google Ads’ versatility also means that brands can take advantage of search intent to reach users, making Google Ads an effective platform for driving direct conversions.
The option to run display and video ads adds even more brand awareness potential by getting your brand in front of people on Google’s massive network.
Twitch, as the king of live streaming, provides a unique opportunity for advertisers to reach and engage audiences in real-time. This platform’s interactive nature opens the door to creative ad formats that really connect with viewers.
LinkedIn’s true power as a leading platform for PPC advertising is in its targeting capabilities, allowing businesses to target key decision-makers and professionals across various industries.
Where Amazon Ads really shines is its ecommerce-centric approach, making it a helpful tool for understanding how to drive ecommerce sales of your products. Most notably, its integration with Amazon’s shopping ecosystem offers a very seamless experience for consumers, increasing the likelihood of conversion.
Snapchat’s mobile-first approach also provides ultra-dynamic ad formats, like augmented reality (AR) lenses and filters, that interact with users in creative ways.
Choosing the right PPC platform depends on knowing your business objectives and who your customers are. If you want to reach customers where their purchase intent is strongest, Google Ads is still the best option out there.
Brands looking to reach younger, more tech-savvy audiences might do better on Snapchat or Twitch, for example. Companies that specialize in B2B relationships will thrive on LinkedIn’s powerful professional platform.
At the same time, e-commerce brands can do incredibly well by leveraging Amazon Ads’ built-for-shopping ecosystem.
The world of pay-per-click (PPC) marketing is exciting, but it can be terribly intimidating. Put the right tools to work and you’ll find the process becomes a productive and satisfying endeavor. At QliqQliq, we are obsessed with performance.
To succeed, it’s essential to have the right tools in your arsenal. Here’s a look at some of the best tools out there to help manage PPC campaigns more efficiently.
Keywords are the foundation of any PPC campaign, and identifying the right ones to use is key to success. Simple but effective tools, such as WordStream’s PPC Advisor, are specifically designed with the small business owner in mind.
It offers an accessible solution for organizations that don’t have the bandwidth to hire specialized employees. It also plays a role in spotting valuable, high-converting keywords that closely match your business objectives.
The Wordstream tool, previously called the AdWords Performance Grader, provides a deeper look into your campaign. Specifically, it looks at how well your text is optimized, the quality of your keywords, and how well your landing page is performing.
This evaluation marks where work is most needed. These tools provide a great starting point to help you craft a campaign that reaches your ideal audience with precision.
Writing great ads is a creative pursuit, but the best tools can make all the difference. What makes Optmyzr really stand out is its advanced features for creating and managing campaigns in bulk.
This is especially helpful for agencies that may be managing hundreds of campaigns or looking for more automated solutions. With such tools, businesses can simplify the ad creation process, making sure that each ad is targeted to its intended audience.
Providing an all-in-one platform for building, testing and optimizing landing pages, Landingi is essential for increasing the overall success of your PPC campaigns. Its user-friendliness and versatility make it popular among the masses.
They pick it to ensure they’re maximizing their campaign’s conversion potential.
Performance tracking is key to figuring out how your PPC campaigns are doing. Through the application of machine learning algorithms, Acquisio continually manages your bids and budgets to maximize your spend and return.
Users just can’t get enough of this convenient, timesaving tool. It also provides them peace of mind knowing that their campaigns are expertly managed around the clock.
For marketers looking for a more cross-channel approach, Skai’s robust platform gives marketers the ability to integrate data from multiple ad programs. This integration provides an overall view of all of your campaign’s performance, perfect for building white-label analytics dashboards that you can share with clients.
MarinOne Search is a very robust bid management command center. Plus, it’s easy to use on all major platforms including Google, Bing and Amazon — making sure your ads are performing at their highest potential.
At QliqQliq, we are advocates of intelligent budgeting for PPC campaigns. It’s no longer enough to just spend the money; you have to be spending it smartly in order to achieve measurable success. Consider beginning with 20-30% of your PPC budget set aside for experimentations. Use this part to dive into new platforms or experiment with cutting-edge strategies on the ones you’re already active on.
This will help you ensure you’re being as adaptable and responsive as possible to changing market dynamics. When it comes to setting your budget, avoid being tempted to go with the lowest CPC. Rather than obsess over the campaign’s spend, focus on maximizing your campaign’s ROI. If one of our ads needs to cost slightly more per click, that’s fine!
When it reliably gets you more conversions, spending that additional cash is worth it. Put 40-60% of your budget on the platforms that always provide the highest ROI. This simple strategy will dramatically increase your odds for success. Consider this an investment in where your audience spends their time, making sure your ads get in front of those who matter most.
Most importantly, remember that all keywords should play a different role in the customer journey. Allocate your budget strategically across top-of-the-funnel (TOFU) keywords, bottom-of-the-funnel (BOFU) keywords, and branded keywords. Each one has a unique role in getting people to action – moving prospects through the sales funnel and making a large difference to your marketing objectives.
Average CPC for your keywords, your conversion rate, and your desired ROI should dictate your budgeting decisions. Digital advertising spend is projected to explode to $870 billion globally by 2027. Businesses that know how to maximize their PPC budget are able to get a great 200% boost in ROI.
Effective bidding is one of the key cornerstones to successful PPC campaigns. At QliqQliq, we’ve perfected the tactics that help make sure our clients see maximum value from their spend. Manual bidding gives you more control over your campaign, letting you decide the maximum CPC your ads can have.
This method works well for advertisers looking to dial in their spend more closely in alignment with their goals. For those who seek to optimize even further, Enhanced CPC is a great tool. It takes your manual bids and calculates the best bid for you to maximize conversions.
This automated, dynamic approach allows your ads to consistently perform their best, even in the absence of daily manual optimizations. It’s about technology helping them stay ahead of the curve in competitive industries. When deciding your bidding strategy, always take into account the historical performance data.
Spend more of the budget on the best performing ads/keywords. This high-performance allocation also helps you make sure you’re putting your resources where they’ll get the best returns. By prioritizing these strategies, businesses are better poised to tackle the complexities of PPC bidding with confidence. That kind of efficiency is what turns their ad spend into massive revenue.
At QliqQliq, we thrive on implementing smart strategies that drive real results. Our dedication has helped us achieve an impressive average ROI of 20:1 through custom online marketing strategies. Here’s a closer look at what differentiates PPC from SEM and SEO, and how each can work to meet your business objectives.
PPC, known as Pay-Per-Click, is an incredibly effective resource for instant presence. In fact, it includes all pay-per-click advertising approaches, including search ads, display ads, social media ads, remarketing, and Google shopping ads.
The biggest pro of PPC is the opportunity to pay for a highly coveted position in search results. This is great for businesses looking for immediate returns or test-driving new products. For example, PPC has the unique ability to quickly drive sales to a new product through targeted keyword and demographic targeting.
We’ve had clients pull in tens of thousands in revenue in just the first few weeks of launching a brand new PPC campaign.
In fact, SEM, or Search Engine Marketing, is an umbrella term that encompasses PPC. It also includes the strategies that increase overall brand visibility and traffic by combining the best of paid and organic search worlds.
The annual cost of SEM in Canada can reach up to $47,000 CAD. This investment often yields dividends by bringing in highly targeted traffic and increasing ROI. SEM is great for short-term promotions or just getting quick exposure, and works in tandem with longer-term strategies such as SEO.
SEO, or Search Engine Optimization, is all about those organic search results. That’s not the only reason it’s a smart, cost-effective strategy – with packages starting at only $4,000 CAD per month.
Though it may take 3-6 months for you to see initial results, the long-term benefits are significant. Impressively, a whopping 41% of marketers also credit SEO with their greatest ROI, proving its power for lasting and consistent growth.
Unlike PPC, SEO also establishes long-term authority and relevance, keeping your business competitive as search algorithms continue to change.
PPC is definitely better for short-term wins, delivering instant traffic and conversions. This scenario becomes even more favorable when users are in the market for your products or services.
Unlike social media platforms, where intent can be incredibly mixed. From our experience, we’ve found that the best strategy is to pair PPC with SEO for a more comprehensive, holistic strategy that maximizes visibility and optimizes your cost.
Whether you should invest in PPC, SEM, or SEO largely depends on your immediate goals and timelines. If you’re looking for immediate wins on a brand new campaign, PPC is your best option.
It provides instant visibility in search results, which is why it is a lucrative short-term play. SEM can complement your strategy by giving you access to immediate traffic while your SEO efforts grow.
When you’re in it for the long haul, SEO is worth the investment — both in place and time. It continually drives traffic and conversions over time, while also building brand authority and trust.
At QliqQliq, we specialize in PPC ads that bring significant success to our clients. Our tailored strategies have helped us achieve an impressive ROI of 20:1, driving $10 million in client revenue. Learn more about the many varieties of PPC ads and how they can work to grow your business.
Search ads are the backbone of most PPC campaigns. Google Ads is by far the biggest of them all, but there are numerous other platforms to explore. That’s because Google gets more than 99,000 search queries per second.
This also means the odds are really in your favor that your ad will reach the most relevant audience! These ads typically appear at the top of SERPS. This makes them highly visible to users who are already in the market for the services or products you offer.
Choosing the perfect keywords is where the magic happens. Targeting long-tail keywords will help you draw in more highly interested leads and lower your cost per click (CPC) at the same time. This strategy works for Fortune 500 companies as well as small businesses that want to increase their visibility.
Display ads provide a visual option in addition to traditional search ads, appearing on websites and platforms within Google’s massive Display Network. These ads allow you to catch users wherever they are—whether that be on their favorite websites, watching videos on YouTube, or using their mobile applications.
Display ads are particularly good at creating awareness. They provide a way for businesses to stand out, catching the eye of potential customers with stunning visuals. They are one of the best ways to reach and bring awareness to your brand to a much wider audience, especially when paired with strong remarketing efforts.
We’ve found that display ads, when executed effectively, can dramatically improve the performance of other PPC initiatives. In fact, PPC ads increase lead generation by an average of 400% for our clients!
Shopping ads are great for e-commerce businesses, allowing them to show off their products right in the SERPs. These ads provide your prospective customers with key product information right up front, including images, prices, and merchant identifiers.
They get to view this information prior to clicking on the ad. Shopping ads are listed at the top of search results. Not only does this prime placement drive the most qualified traffic to your site, they also tend to have the highest conversion rates.
Consumers in today’s marketplace prefer the ease of online shopping. If they want to increase their online sales, businesses need to focus on these ads. With years of experience managing more than 810,000 leads, we know how shopping ads can make a big impact on driving revenue.
Pay-per-click, or PPC, is more than just a marketing tactic. Those businesses that do will be positioned to win, with a measurable impact. At QliqQliq, we’ve perfected our PPC strategies, making sure every dollar you spend delivers the real results you’re looking for.
We’ve helped businesses across Canada achieve an average ROI of 20:1 through tailor-made online marketing strategies. This kind of performance isn’t an accident—it’s the result of over three decades of combined experience and a relentless focus on what matters most: results.
PPC marketing is best for businesses that want quick visibility and fast results. Businesses that are introducing new products or services to the market benefit tremendously from PPC. Further, it provides them with instant visibility through a massive audience.
A new local cafe can launch a new menu and use PPC to reach new customers who live nearby. This is the approach that drives foot traffic and boosts sales best. One of PPC’s biggest powers is its ability to target. It ensures your ads reach the right people at the exact right time.
At QliqQliq, our team specializes in developing PPC campaigns that increase visibility. With us, you won’t just earn more clicks—you’ll turn those clicks into lifelong customers. By making conversion rate optimization our priority, we’ve achieved an average 400% increase in leads for our clients.
This method is key for many businesses operating in very competitive online spaces. For businesses serving e-commerce platforms, each click can only be justified if it helps lead to a sale.
Some industries are a better fit for the synergies created by PPC marketing. For example, the real estate sector benefits immensely from PPC by targeting potential buyers and renters based on location and preferences.
The healthcare industry can particularly benefit from PPC by facilitating direct communication between patients and providers. With this approach, they can serve more targeted ads for specialized services such as dental and physiotherapy.
All of these industries are driven by location-based searches and niche needs, proving PPC to be a powerful asset. We know that especially in the tech industry, new products and innovations seem to come out daily.
Product launches—PPC campaigns are great for highlighting new hardware and software. QliqQliq has helped create more than 810,000 leads. This impressive feat has allowed large tech companies to build a competitive moat around their business by connecting their products to the right audience.
We use data-driven insights to ensure that we’re customizing our PPC strategies to fit the needs of each industry. This user-first approach leads to predictable growth and very strong retention.
At QliqQliq, we believe pay-per-click (PPC) marketing is most effective when it’s targeted, intentional and focused on generating real results. We ensure that each campaign is customized to provide measurable success. Our reputation as a leading digital marketing agency in Canada is backed by the impressive outcomes we’ve achieved, including an average return on investment (ROI) of 20:1 for our clients.
This success is the result of our commitment to find the appropriate target audience with the correct message.
When planning PPC campaigns, determining the target audience’s demographics is essential. We consider inputs such as age, gender, income, education level, geographic location—key demographics that influence purchasing habits.
A new tech gadget targets a much younger, tech-savvy audience. The foundation of this audience is the highly-educated urban centers that have spurred the innovation economy boom across Canada. We tailor the ad creative and messaging based on demographic data.
We use this strategy to make sure our ads speak directly to those most likely to convert. Our team, averaging over 30 years of combined experience, understands how to use this data for the best targeting possible.
We have created more than $10 million in client revenue! A big part of this success is due to our strong understanding of our audience, both who they are and what they need. This granular demographic profiling then allows you to tailor messages that address the specific needs and wants of that potential customer.
Beyond demographics, getting into the heads of potential customers is where we really excel, and it’s the reason why we create such smart PPC campaigns. Behavioral targeting involves targeting based on online behavior like browsing history, past purchases, and yes, even search queries.
This data enables us to not only understand past behaviors but predict future behaviors and serve the most relevant ads to these audiences. For example, if a user frequently visits outdoor travel websites, our PPC campaigns might highlight travel gear or adventure packages.
This kind of personalization makes it far more likely that someone will convert. There’s a reason our methods are designed for performance—we have the history of achieving more than 65,454 first-page keywords.
This accomplishment is a testament to our capacity to draw the most relevant traffic and turn it into valuable leads. We’ve produced well over 810,000 leads, giving our clients an average of 400% increase in leads—a pretty darn good ROI!
We’re passionate about building inclusive campaigns that educate the public, capture imaginations, and motivate audiences to act. Our 95% retention rate speaks volumes about how happy our clients are with us.
They count on us to serve high-performing, results-oriented campaigns!
