Windows Installation Social Media Case Study. $60,000 Revenue

How We Earned $60,000 on Facebook Ads with a $7,133 Budget in 3 Months

The Client

Our team embarked on a project within the windows niche to demonstrate the power of targeted digital marketing in driving significant revenue from a modest advertising budget.

The Challenge

The goal was clear: maximize return on investment through Facebook ads in the competitive windows market. Our challenge was not only to attract leads but to do so cost-effectively, enhancing both the reach and conversion rates.

What Was Done

Developed an Advertising Strategy

The campaign started with a daily budget of $50, focusing on highly targeted ads tailored to homeowners interested in upgrading or replacing their windows. Our strategy included detailed audience segmentation based on geographic location, homeowner status, and related interests.

Segmented Audiences and Created Targeted Ads

By analyzing market data and previous customer interactions, our team meticulously segmented the audience, tailoring ads to resonate with different demographics. This approach ensured that the ads were relevant and appealing to potential customers, thereby increasing the likelihood of engagement.

Analyzed and Optimized the Ads

The performance of the ads was continually monitored using Facebook Ads Manager and Google Analytics, allowing for real-time adjustments and optimization. This agile approach helped refine the targeting and messaging, significantly reducing the cost per lead over time.

Created a Communication Strategy

For structural project management, we maintain a detailed spreadsheet that offers the client a comprehensive view of all project facets, including promotion strategies, technical settings, ad texts, and creatives. This transparency allows the client to easily understand the ongoing adjustments to their advertising campaigns.

Continuous Monitoring of Visitor Behavior on Landing Pages

The landing pages were optimized for conversion, with A/B testing conducted to determine the most effective layouts, copy, and calls to action. Regular updates and refinements were made based on user behavior analytics, ensuring the landing pages remained effective in converting visitors into leads.

Results

• Advertising Revenue: $60,000 (We were the sole traffic contractor. All income was generated from investments in Facebook Ads).
• Advertising Period: March 15, 2023, to June 6, 2023.
• Scaled Advertising Budget: Successfully increased the daily Facebook advertising budget from $50/day to $90/day.
• Total Advertising Costs: Approximately $7,133.
• Lead Generation: Generated 2,424 leads at a cost of approximately $2.94 per lead.